Business is a canvas for art.

- Iruka

I was raised in the arts in small-town Ohio with aspirations of learning how the world works under big city lights.

Those dreams led me to New York City where I studied at Columbia University and spent almost 20 years on Wall Street as a high-powered management consultant helping big banks work through complex and expensive operational challenges.

During that time, I got to see up close where they did things well and where their mindset in operating caused dysfunction and rampant but silent suffering across the entire value chain. I also began to see how much my foundation in the arts informed the way I approached business challenges and explained my feeling of constraint when my approach could not be contained within the status quo.

My career experiences had been a set of gifts that gave rise to a seminal opportunity—I set off in search of a better way.

What began as an exploration into alternatives to industrial thinking and mechanistic organization has evolved into a more expansive paradigm for the way businesses can be run.

I believe that business itself is creative. Not just the product or portfolio. The business as well.

I believe that the ways and means matter as much as the ends. The journey is the point.

And I believe that anyone can experience creative flow while running their business—using a beautiful lens with which to see.

Now, I am much less interested in big city lights.

Rather, I admire those of you who revere the natural world, and, thus, build and design beautiful, connected, and inspired ways for us humans to live in it. We need you!

And so, my art is to help you develop your lens for seeing the operations of your business as a creative outlet and source of energy—an extension of creative flow.

And to translate a new vision of your business into your next masterpiece.