OWNER’S PLAY KIT
It all starts here.
Experience more joy, inspiration, and insight from running your business than you ever thought possible.
THE PRACTICE OF PLAY TRANSFORMS.
What is Owner’s Play Kit?
Owner’s Play Kit is a powerful monthly training package delivered by email for busy technical and creative small business owners who want to be more effective and confident in running their operations so that business feels like a playground of possibilities rather than a chore.
Whether you’ve just been in business for a few years or are a seasoned practitioner moving into a new phase of your business, Owner’s Play Kit gives you the tools you need to get clarity on the path forward through obstacles that are unique to you as an owner—all using the power of play.
Navigating difficulty calls for an intentional search for threads of light—threads that run deeply through every aspect of life. Play brings those threads to the fore so that we can use them to make things better.
With this training practice, you’ll learn how to grow your capacities as an owner while rejecting the “Hustle Trap” that most of the world is caught in.
Believe in new possibilities.
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Just imagine showing up to work feeling…
CALM
Know the difference between urgent and important.
Create an environment that brings out the best of each colleague’s true nature.
CONFIDENT
See how your operations can better support your creative vision.
Separate the noise from the truth.
COMPETENT
Create useful systems that respect rhythms and cycles.
No more fear of losing key talent—know that your team feels that their work matters.
How does Owner’s Play Kit work?
Owner’s Play Kit is an ongoing training practice released monthly that offers:
Unexpected Ideas of Play
1 topic to explore deeply each month
Unique Perspectives on How to Apply Ideas of Play to Your Work
Easy-to-digest writings or audio with various supporting materials that present the concepts
Weekly Prompts That Engage You in Play
Beliefs related to the month’s topic that are keeping you stuck—uncover and challenge them
Gentle observations to take on that will spark insight—accept them
Practice agreements to step into new capabilities—embrace them
Areas of resistance to your new practice—squash them
Live Working Sessions to Safely Explore With Others
Refreshing online spaces led by Iruka and designed to regularly offer more connected and effective ways of being and doing as a business owner
No coursework—you’re too busy for that.
Designed to allow for a spacious pace that offers time for reflection and practice amidst your busy schedule.
Even still, this work is about peeling back the layers and going deep—not quick fixes.
SERIOUS PLAY.
You can discover more about a person in an hour of play than in a year of conversation.
- Plato
Is Owner’s Play Kit right for me?
Owner’s Play Kit is for earnest small business owners who are great at their crafts but who struggle with the process of running a business.
It’s for owners who want their business to feel like a friendly sponsor of their life’s work rather than a point of friction against it.
And it’s for owners who know that their state of mind while sitting at the helm cascades through the company to their teams and customer experience.
Taking the road less traveled is common for these owners.
Owner’s Play Kit works for…
Creative Services Businesses
Whether you design landscapes, interiors, products, surface patterns, graphics, sound, video, fashions, or florals, extend your art through a beautifully run business.
Technical Services Businesses
Mastery of architecture, civil/structural engineering, software development, or environmental education only expands when a smooth operation can attract new opportunities.
Product and Retail Businesses
Bringing tangible items to the world that offer function and joy keeps our lives humming. The businesses behind the magic deserve to hum, too.
Questions?
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Play allows us to access parts of our minds that are shut out by the routines and programs that dominate our thoughts and behaviors. In a business context, making decisions and solving problems often requires access to new ideas and neural circuits that are given a chance to come to the fore through counterintuitive activities that seem to be the opposite of work, such as play.
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I love making money! And the transformation you will make through the practice offered in Owner’s Play Kit may result in more revenue. More revenue may even be likely. The focus of our work together, however, is in building your competence, confidence, and calm as an operator—not sales and marketing.
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Each week, you will be prompted to give yourself space for reflection within in the margins of your days. This could mean using time during your commutes in the car or train or plane to think on that month’s content. It could also mean being intentional about observing yourself in action or practicing a new way to engage in real time.
In other words, this work is designed to be embedded into your life repeatedly over time.
There is no coursework; rather, an exploration of a new way of being.
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Owner’s Play Kit will be delivered to your inbox every first Tuesday of the month for as long as your subscription is active.
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As of now, Owner’s Play Kit is an ongoing training practice. Cultivating a mindset of play as a business owner is an ongoing practice. As one obstacle is tackled, a new challenge awaits to be overcome. This training package has been created to serve you as you continually evolve. Apply prior kits to a new problem or be amazed at the relevance of new material to your current situation. Month after month.
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Yes, Owner’s Play Kit is a monthly subscription to receive operator mindset training for business owners, sent straight to your inbox. The price is $95 per month, charged on the same date every month (the date of sign-up).
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Canceling your subscription is as easy as signing up. Simply email us with a cancellation request at hello@irukabrown.com—be sure to provide the email address associated with your subscription.
